Hindu nationalist Prime Minister Narendra Modi, a teetotal vegetarian who practices yoga daily, has said he wants the world to make Ayurveda "a way of life" -- and in doing so expand India's share of the growing global market for holistic medicine.
Earlier this month he appointed India's first minister for Ayurveda, yoga, naturopathy, Unani, Siddha and homeopathy -- known as the AAYUSH ministry -- and has also called for an international yoga day.
"Call it whatever -— Ayurvedic medicines or herbal medicines or traditional medicines –- the global market is estimated at about $100 billion today," former health minister Harsh Vardhan told a recent conference on Ayurveda in New Delhi.
http://www.bangkokpost.com/news/asia/443640/india-seeks-to-cash-in-on-global-demand-for-ancient-remedies
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